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The SportAccord World Sport & Business Summit, in Birmingham this year, was hosting various workshops including this insightful and fascinating glimpse into how Alibaba Cloud is helping with the climate crisis.

Oliver Arafat, Head of Cloud Solution Architects centred his presentation around how Alibaba Cloud can help sports clients of all sizes with their eco initiatives with their digital toolbox including apps to assist with e-sports, gamification and sports sustainability.

Their tools like Energy Expert and Carbon Dashboard measure and analyse carbon emissions at sports events and offer ways to reduce and save energy. The results seem extremely detailed, helpful, graphically sophisticated and help both event organisers, sports teams and fans to engage directly to reduce their carbon footprint.

Oliver also touched on the extraordinary advances in Alibaba Cloud’s AI that can help make sports more exciting to watch remotely in the face of fan reticence to travel as much as they have in the past. The younger generation consume digital sports media in very different ways now and AI is likely to lead the way in communicating this new wave of information.