Allbirds is an interesting footwear and apparel company. It’s a joint New Zealander/US company named after the fact that the land of the long white cloud has almost no native land mammals and is mostly, all birds. They are seriously into their eco and sustainability credentials and have tapped into a global trend for ethically sourced fashion.

Allbirds developed a carbon footprint calculator, which must have taken quite an investment and have actually made it freely available to anyone working in the fashion industry so that they can get a handle on their carbon output and communicate that to their customers. The allbirds website https://www.allbirds.com/pages/sustainable-practices is quite educational and certainly evangelical. Have a look at it and also cast your eye over the groundbreaking: FreeTheFootprint.com.