Where fashion is taking a new direction.

Source Fashion is the only international sourcing platform of its kind, and unites global manufacturers who pride themselves on responsible manufacturing and sustainable production. Next door in the terrific Olympia Event centre, was Pure London – the UK’s leading trade fashion buying event, showcasing the seasons must have collections in womenswear, shoes, accessories, and jewellery.

The multi-billion dollar fashion industry has had to adapt quickly to the seismic changes in consumer behaviour. Wasteful, non-sustainable, non-ethical fashion is not being tolerated anymore. Fair wages and ethical manufacturing principles are also being demanded by a more knowledgeable and demanding purchaser.

The show was brimming with great ideas and exhibitors passionate about sustainable fashion. It’s a sign that things really are changing in the fashion world.